04 / CAMPAIGN
Ziploc — In the Clear
The only bag that’s never slowed down a line.
The only bag that’s never slowed down a line.
Client
Ziploc
Campaign
In the Clear
Program
Book180
Team
Dev Patel
For a concert, we prep for everything. We buy the tickets early, plan the outfit and learn the setlist. And after all that, our fate lies in the hands of one thing: the godforsaken clear bag.
For a concert, we prep for everything. We buy the tickets early, plan the outfit and learn the setlist. And after all that, our fate lies in the hands of one thing: the godforsaken clear bag.
Ziploc has always been the clear bag.
Ziploc has always been the clear bag.
In the Clear reminds people that Ziploc is THE clear bag, and makes it the stylish answer to every venue’s clear bag policy, not just the functional one.
In the Clear reminds people that Ziploc is THE clear bag, and makes it the stylish answer to every venue’s clear bag policy, not just the functional one.
01 — The bags
Two lines, one seal.
Two lines, one seal.
We shot two product lines. The Ziploc line keeps the classic branding people already trust. Coach × Ziploc turns the same seal into something you’d carry on purpose.
We shot two product lines. The Ziploc line keeps the classic branding people already trust. Coach × Ziploc turns the same seal into something you’d carry on purpose.
The Ziploc line
The Ziploc line
Sized to pass: 12 × 12 inches, made for the clear bag policies at stadiums from MetLife to Madison Square Garden.
02 — The collab
The Only Bag With Nothing to Hide.
The Only Bag With Nothing to Hide.
Coach’s signature bags, rebuilt in clear with a Ziploc seal. For fans who plan the outfit as carefully as the setlist.
Coach’s signature bags, rebuilt in clear with a Ziploc seal. For fans who plan the outfit as carefully as the setlist.
In the Clear
In the Clear
A Book180 campaign for Ziploc.
A Book180 campaign for Ziploc.
Team
Dev Patel